We have all been in a situation where we're either texting or tweeting while in conversation. How rude we as a society are to think its ok for us to multitask in such a way. There is Aunt Lily sobbing about her dead roses and you're texting 'LMFAO Susie is a tool'', at the same time. 

But Britains television producers are rather irked that Will.i.am chooses to do so as he judges their BBC The Voice episodes.  This in itself is amusing enough, but add the quotes and you can see the swag Brits have when it comes to being pissed off. 

'This isn't tolerated whatsoever,' an executive said. 'We need to show more respect to the people at home. It's like he can't be bothered. This isn't a mickey-mouse satellite channel, this is the BBC where high-production values are key. He's making a mockery of the show.'

'You can't tell Will anything ' he's his own man,' a source told the newspaper. 'He clearly went out there and proved a point this week because he was tweeting more than ever ' pictures from the stage too. Bosses are stumped because now they know if they tell him not to do it again he'll do it even more and may even start talking about it.'

"Micky Mouse Satellite Channel, this is the BBC!" has to be the funniest line of all. I like how Will is amping it up just to annoy them, what a classy dude.