Joss Stone states: 'I'm proud to support Cruelty Free International. At last someone has stepped up to the plate to take on the task of ending cosmetics tests on animals around the world.' That’s the quote from the songstress and it cracks me up cuz of the ‘plate’ reference.  Yes, she’s using cliché’ but she’s also not vegan so.. hmm what’s on her plate?

'Thousands of animals continue to die each year for lipstick, toothpaste, fragrance and other products, so it's crucial that we campaign for a global ban. Cruelty Free International has taken on this challenge and I am pleased to support them, and I urge you all to do the same.' 

About  80% of the world still allows animals to be used in experiments for the sake of beauty. Despite progress with some countries and companies, animals, including rabbits, guinea pigs, mice and rats are routinely injected, gassed, force-fed and killed for cosmetics testing.  The beauty business is really very ugly. 

Stone has paired up with Ricky Gervais (what?!) for a cute little Brit advertisement although for some reason (unless shes a bunny) she is not represented here.  Adorable how Gervais ends the commercial.. check it here